
FOR IMMEDIATE RELEASE: July 20, 2011
Contact: Michell Howard, Wyoming Film Office Manager
michell.howard@wyo.gov Cell: 307-631-1582
Season Premiere of ABC’s “Modern Family” Will Take Place in Jackson Hole
Cheyenne, WY -- The producers of “Modern Family” have decided that they will film the season 3 premiere of the hit ABC series at Lost Creek Ranch in Jackson Hole. “Modern Family” is a popular television show with over 12 million viewers that follows the trials and tribulations of a large, blended family and how they cope in their own unique ways. The premiere episode will air Wednesday, September 21, 2011 at 9pm ET/PT on the ABC Television Network with filming taking place in mid August. The show considered several locations across the West before settling on Wyoming.
Governor Matt Mead reached out to the Modern Family producers prior to their Jackson visit and again when the production team was scouting the area. Governor Mead used the opportunity to advocate for the Wyoming as a setting for the award-winning comedy series. Governor Mead said, “Wyoming is a great family vacation destination, and it will benefit the state to be featured on network television, showcasing Jackson Hole and our iconic western images, from cowboys and horses to big open skies.”
The Wyoming Film Office was initially contacted by the location manager for Modern Family for ranch images. Lost Creek Ranch became the top choice based on its beautiful scenery and its willingness to be flexible as the production company chooses its production dates in August.
Mike Halpin, owner of Lost Creek Ranch commented, “We are looking forward to working with the producers, cast and crew. We are especially proud to have had a part in securing this episode for Wyoming since millions of viewers around the world will associate the western guest ranch experience with our State and our valley.”
The Jackson Hole Travel and Tourism Joint Powers Board (JHTTB), Jackson Mayor Mark Barron, the Wyoming Film Office, Governor Matt Mead, and the Jackson Hole Chamber of Commerce Board formed a powerful team to quickly seize a slim possibility that resulted in bringing home a major victory.
Along with a financial contribution towards production costs from the JHTTB, the local lodging tax board worked with production executives to note Jackson Hole skiing in the episode. “It’s our privilege to support this important and unique opportunity which will ensure wide ranging and impactful outreach to potential visitors to Jackson Hole” said Stephen Price, Chair of the Jackson Hole Travel and Tourism Joint Powers Board. Price added, “It is the leveraging and augmentation of the area’s resources that allows us all to benefit.”
"A request for services went to the lodging community and many responded in less than 72 hours. This quick response was a turning point for Jackson’s consideration,” said Heather Falk, Tourism Manager for the Jackson Hole Chamber of Commerce.
In addition to the local lodging tax incentive, the State of Wyoming Film Industry Financial Incentive (FIFI) program will also offer the production company a 15% rebate on expenditures. Film Office Manager Michell Howard said, “This is a great example of a local community and the state recognizing the economic benefits and tourism value of hosting film production.”
“We couldn’t be more excited,” adds Steven Levitan, executive producer of “Modern Family.” “Jackson Hole will make a wonderful backdrop for a fantastic season 3 premiere.”
ABOUT “MODERN FAMILY”
ABC’s Emmy Award-winning hit comedy, “Modern Family,” takes a modern and often hilarious look at the complications that come with being a family today. Jay Pritchett, with his much younger wife Gloria and her son Manny, sits as the patriarch of a large blended family that includes his grown daughter Claire, who has three kids of her own with her husband Phil, and a grown son Mitchell, who adopted a Vietnamese baby with his gay life partner Cameron. These three families are unique unto themselves, and together they give us a window into the sometimes warm, sometimes twisted embrace of the modern family. “Modern Family” stars Ed O’Neill as Jay, SofĂa Vergara as Gloria, Julie Bowen as Claire, Ty Burrell as Phil, Eric Stonestreet as Cameron, Jesse Tyler Ferguson as Mitchell, Sarah Hyland as Haley, Ariel Winter as Alex, Nolan Gould as Luke and Rico Rodriguez as Manny. The series is produced by Twentieth Century Fox Television in association with Levitan Lloyd Productions. Steven Levitan and Christopher Lloyd are executive producers/creators.
For more information on “Modern Family,” visit ABC.com. Photography and video available at www.abcmedianet.com.